SENSEAI
SYSTEM FOR INCREASING STAFF EFFECTIVENESS
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SENSEAI
WHAT IS

A system for quickly delivering information to frontline staff: transferring knowledge, shaping attitudes, and building skills.

Regular feedback on work results and recommendations for increasing efficiency without involving management.
SenseAI

is a system for enhancing staff effectiveness using artificial intelligence
  • It lives where the target audience is – on Telegram.
  • It saves time and money: it teaches only those who need it, and only what is necessary.
  • It provides individual support to each employee and ensures compliance with work discipline.
  • It speaks the language of the target audience: text, videos, memes, emojis.
  • It is available 24/7 and can serve many people at once – thanks to the use of artificial intelligence.

Advantages of SenseAI:

  • FOR
    BUSINESS OWNERS
    • Direct impact on key KPIs: Conversion Rate, UPT, Cross-sell, Up-sell, LTV, CAC.
    • Reduction of workload for managers.
    • Quick training for frontline employees to the level of market leaders.
    • Low cost of training per employee (from 3700 RUB/month).
    • Transparent system for monitoring employee performance and competence levels across the company.
  • FOR
    STORE MANAGERS
    • A solution to the problem of employee training with high turnover.
    • Time savings on monitoring employee interactions with customers, providing feedback, and discussing development.
    • Ready-to-use tools for supporting employee development.
  • FOR
    EMPLOYEES
    • Modern content based on industry best practices: in text and video formats (in the language of the target audience).
    • Practical knowledge and interactive learning with personalized feedback.
    • Flexible learning pace.
    • Regular reports on training results.

How SenseAI Education works:

A SYSTEM FOR QUICKLY DELIVERING KNOWLEDGE TO THE FRONTLINE STAFF (CHANGING MINDSETS, DEVELOPING SKILLS)

INDIVIDUAL
SETUP

Each employee receives:


  • Access to the Telegram bot,
  • Access to a personal account with the SenseAI Knowledge Base,
  • A task for initial competency assessment.

Based on the assessment results, an individual learning track is determined.



SENSEAI TEACHES
AND INFORMS

Through the Telegram bot, the employee regularly receives new lessons, including theory (video + longread) and practical tasks, as well as informational messages from the company.


If the employee fails to complete tasks or falls behind the learning schedule, SenseAI automatically reminds them to focus on it.

PRACTICE
"UNTIL SUCCESS"

The employee practices until they master the new skill.


After acquiring new competencies, the employee demonstrates the target behavior in real work situations and receives feedback from their supervisor or artificial intelligence (in the case of using the SenseAI Performance version).

REGULAR
REPORTING

The supervisor receives regular reports on the training results of each employee and the team as a whole.


They also receive recommendations for team support: conducting briefings, individual conversations with subordinates, checking new knowledge, skills, and more.

TRAINING PROGRAM
Total duration: 3 months
Competency assessment at the start.
For subsequent customization of the program based on participants' level.
Duration: 1 weeks
Module 1. WHITE BELT
Lessons for developing basic customer interaction techniques, recommended during the onboarding training phase.
Duration: 5 weeks.


Lessons:

  1. Customer Journey: Basics of Service
  2. Customer Journey: Steps of Interaction
  3. Welcome Stage: Meeting the Customer
  4. Welcome Stage: If the Customer is Not Ready to Engage
  5. Discover Stage: Exploring the Customer
  6. Discover Stage: From Request to Motives
  7. Advice Stage: Presenting a Solution
  8. Advice Stage: How to Make the Offer Convincing
  9. Enrich Stage: Closing the Contact
  10. Enrich Stage: Steps to Build Long-Term Relationships
Module 2. BLUE BELT
Lessons for teaching advanced customer interaction techniques to experienced employees.
Duration: 2,5 weeks.


Lessons:

11. Mastery of Storytelling in Sales

12. Sales at Their Peak: Cross-selling and Up-selling Techniques

13. Objection Handling Strategies

14. A Complaint as a Gift: How to Communicate with Dissatisfied Customers

15. "Killer Features" of Sales

Module 3. BLACK BELT
Lessons for experienced salespeople aiming to achieve mastery in working with customers.

Duration: 2,5 weeks.



Lessons:

16. The Art of Customer Service: How to Turn Service into a Partnership

17. Customer Experience and Expectations: How Emotions Influence Customer Service

18. The Role of a Brand Representative: The Key to a Successful Career in Customer Service

19. The Service Pyramid: Levels of Interaction and Trust. Reactive vs. Proactive Service

20. CJM. The Customer Journey

Final competency assessment at the end of the program
Duration: 2 weeks.

What lessons consist of:

QUIZ
It assesses the employee's current knowledge and suggests whether they need to review the theory or can proceed directly to practice
THEORY
Employees can choose their preferred format for studying theory: a video with a speaker or a detailed text-based article
PRACTICE
At the end of each lesson, the employee completes a practical task with their mentor directly in a Telegram chat and receives personalized feedback
"Anna, you nailed the presentation—you offered several shirt options, explained their features, and highlighted why they suited the customer.

What could be improved:
It’s a shame you didn’t try incorporating storytelling into the dialogue. I even gave you an opening by asking about feedback from clients you’ve worked with. 😉
Also, try to dig deeper when a customer raises an objection. You caught on to the hidden motive—'Recognition' (behind the phrase 'I need to think about it')—but missed the chance to find out what 'stylish shirt' means to them. Instead, you jumped straight into the presentation.
That said, you closed the objection like a pro by suggesting shirts with an elegant and premium look. Great job! 💪"

SenseAI

How SenseAI PERFORMANCE works:

REGULAR FEEDBACK ON WORK RESULTS AND RECOMMENDATIONS FOR INCREASING EFFICIENCY WITHOUT INVOLVING MANAGEMENT

ACTIVITY
TRACKING

SenseAI can not only "hear" through the audio badge (which employees wear throughout the workday), but also "see" — with the help of a video surveillance system at the point of contact with the customer.


The audio badge records the content of conversations with customers. Information from the video cameras helps analyze the non-verbal behavior of both employees and customers.

CAUTION!
AI IS AT WORK

SenseAI "hears."

The neural network recognizes the exact content of audio recordings:

  • It isolates dialogues with customers and removes the rest.
  • It analyzes the dialogues based on service standards and generates a compliance assessment with recommendations for improvement.

SenseAI "sees."

The computer vision technology determines compliance with appearance standards, service speed, average interaction time with customers, behavioral traits, discipline, and more.

FEEDBACK FOR THE EMPLOYEE

Based on dialogues with customers, the employee receives feedback on the percentage of compliance with service standards — both overall and for each stage individually.


They also receive recommendations on what can be done to improve customer service quality.

The feedback and recommendations are confidential and are sent only to the employee.

FEEDBACK FOR MANAGEMENT

For managers, a regular report is generated on the average percentage of staff compliance with service standards, along with general recommendations on areas to focus on for systematic improvement in customer service quality.


Individual employee results, feedback, audio recordings, and recognition outcomes are not accessible to management.

"Overall service standard compliance rating: 82%. 🎯

Service stages:
Welcome: 90% 👋
You establish great rapport with customers, showing friendliness and engagement. However, sometimes you don’t ask how much time the customer has, which is important for personalizing the interaction.
Recommendation: Start the conversation by asking about the customer's preferences or time constraints to immediately create a more trusting atmosphere.
Discover: 78% 🔍
You ask questions to understand what the customer needs, but sometimes they are a bit too general. For example, instead of asking "What are you looking for today?" you could ask: "Are you looking for something for everyday wear or for a special occasion?"
Recommendation: Try to ask more specific questions to better understand the customer's needs and offer products that will really suit them"
...

SenseAI

Price of SenseAI:

60$
per month
Education Plan

The review of practical assignments and the provision of feedback to employees are carried out by the SenseAI team experts
80$
per month
Performance Plan

Badge rental + access to the artificial intelligence system

Customization of SENSEAI to match your standards

Our instructional team is ready to tailor the training to meet the unique needs and specifics of your business:
  • Recreate video content

    Taking into account your corporate style and product specifics
  • Rewrite lessons, quizzes, and assignments

    Integrate your standards, terminology, and approaches
  • Develop new lessons

    that take into account the specifics of your industry and customers
  • Set up AI feedback

    to align with your requirements and reflect the language of your company
  • Adapt the SenseAI program to your LMS

    Ensure integration into the existing employee development system

PROJECT BY THE

FOUNDERS OF

BTG CONSULT:

In our portfolio, we have implemented numerous projects in the field of customer service and management for market-leading companies as the leaders of BTG Consult agency – one of the top 3 corporate training providers in Russia.
(For more details about our cases, please visit the BTG Consult website)
  • Andrey Gorr
    • Over 10 years of experience in personnel management and building employee performance management systems.
    • From 2008 to 2017, he worked at Samsung Electronics and adidas Group.
    • Lecturer at the Russian Academy of National Economy and Public Administration (RANEPA).
    • Advisor at Leadership in Tech Academy.
  • Mikhail Badigin
    • Over 15 years of experience in building customer service systems and managing service in retail.
    • From 2009 to 2017, he worked at Louis Vuitton.
SenseAI TEAM
  • Andrey Gorr
    CEO
  • Mikhail Badigin
    Sales & Marketing
  • Dmitriy Kunin
    Head of Tech
  • Sergey Nikolaevich
    Head of Education
  • Olga Zaplavnova
    Support Trainer
  • Mariya Rudaya
    Support Trainer
  • Pavel Lemeshko
    Expert
  • Olga Ramazanova
    Expert
The SenseAI team thanks you for your interest in our product
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ABOUT THE PRODUCT
  • SenseAI is a system for enhancing employee performance through the use of artificial intelligence.
  • It includes:
A Telegram bot,
An interactive learning portal,
A team of experts to support employees in their training, and
Audio badges to track customer interactions.
ABOUT THE Company
LLC KIT "MEGAPROM"
TIN 7727244394
KPP 772701001
OGRN 1037727015996
OKPO 14170875
Account: 40702810338000234451
Bank: Sberbank
BIC: 044525225
Correspondent account: 30101810400000000225
117186, Moscow, Nagornaya St., 15, building 8, floor 1, room I, office 31